There are a ton of tags you can use but we will only focus on the most important ones. They are:

• Title

• Description

• Keywords

In earlier lessons we saw the per of your domain name (If you missed theses please read Natural SEO Domains and Natural SEO Domain Names Part 2 ) This is so important there are two parts.

The next most important aspect in on page optimization is your title tag. The title of your webpage should be very similar to your domain name if you are following the directions. Here is the best way I can explain this.

Think of the internet a huge library. To get to the library you will need to get in your vehicle to get there. This is google or the search engine of your choice. Your domain name gives you the address of the library.

Now you are at the library and need to find your book. The library functions based on the information of all the books being kept in a card catalog. You can find a book by topic in this catalog. This is exactly how a search engine works. The title of your webpage should be helpful in explaining the contents of your book.

The title of your webpage is seen in the search results and also in the top of the browser when the page is loaded. I have seen countless websites with the title of the webpage named home, default, or the name of the business.

This is terrible! Well if your business name is Coke a Cola, Ford or IBM you may want to use your business name in the title. If that is the case I doubt you would be reading this post.

Lets review the domains Mary chose for her business in Natural SEO Domain Names Part 2 Mary chose artistpaintus.com and artistpaintusa.com.

Mary is selling paint to artist and she will do shipping to customers. Her title should be something like:
<title>Artist Paint | Paint for Artist Free Shipping </title> (If Mary ships some orders for free)

The first word in the title is the most important, then 2cnd etc… You notice the keywords. Artist and Paint are used multiple times. The title also looks inviting.

I have given you some food for thought. Your title to your web page should be short and sweet. This is the most important meta tag so take your time and get it right.

I will address description and keyword meta tags in the next Natural SEO 101 post.

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